Event Brew

n 2019, the events industry had a $1,135.4 Billion valuation, making the events industry well positioned to make an economic impact should planners support social movements like boycotts. But should they?  

In this episode of Event Brew, the entire Brew Crew shares their thoughts on planners and organizations boycotting venues, hotels, destinations, and more. Should planners have a say in event boycotts? Do boycotts even have an impact? Let’s find out.

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next?

In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. With Web 3.0 on the horizon, the internet is changing, and marketing for events must keep up. They see a future built on community, collective movement, and mission-driven behavior as community members determine the direction of content rather than marketers themselves. 

What do you see as the future of marketing for events? Email us! Tag us on LinkedIn with #EventBrew. Or visit our website and leave a comment. We’d love to hear from you!

The great resignation has made waves across corporate America as people leave their jobs at unprecedented rates. Low pay, lack of opportunity for advancement, disrespect, and lack of flexibility are just a few reasons why employees leave, according to Pew Research. The events industry isn’t immune to the ripples of the great resignation. That’s why, in today’s episode, the Brew Crew flips the script on the topic.

With the great resignation shifting the jobs landscape, Deanna, Will, and Nick review what impact the events industry can have on the great resignation. How can events contribute to workplace culture? How can companies attract and retain talent? Tune in and find out!

In April, we talked about a recession on the horizon. As the horizon approaches, Will and Nick find that many event professionals are running on fumes. Today, the discussion is all about executing events on a reduced team. 

Teams are expected to do more with less as layoffs, downsizing, and budget cuts make waves across the economy. Whether people on your team are sick or no longer working with you, Nick and Will have several ideas on how to avoid downsizing and how to execute events on a reduced team.

The Brew Crew invites you to share your experience as the episode wraps up. How do you effectively manage your events and make them even better when you're short-staffed? Let them know by reaching out.

The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It's time to talk about audience engagement on event platforms!

The topic was inspired by Encore's article, titled 'Keep Attendees Engaged with an Interactive Event Platform'. The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well.

Event professionals are divided when it comes to implementing event technology to boost audience engagement. Some swear by it, some believe that technology alone is enough to get the crowd going (spoiler alert: it's not), and some avoid it at all costs and refuse to adapt to the breakneck speed of change.

The Brew Crew, too, has many differentiating opinions about this topic. Some have confessed to mostly preferring Zoom calls over any other platforms, while others think event platforms can revolutionize events as we know them. Press play and enjoy!

See the episode show notes here.

Technology is advancing at a rapid speed. We all use all kinds of gadgets, software, and hardware products to manage our personal lives. Today, the Event Brew tackles the relationship between personal and professional life as it relates to technology. Have they ever used personal technology pieces for the events industry purposes? 

In this short but sweet conversation, Nick, Thuy, and Will share what technologies they happily use in their event lives. Tune in and find out whether they’re missing any out.

In-person events might be back, but some things in the events industry are not going back to how things used to be before the pandemic. Take online supplier relationships, for example. It's a relatively new phenomenon in the industry, but now that the Event Brew team got a taste of it, they refuse to go back.

The digital world is teeming with opportunities to build relationships. Not to mention online platforms make those who are less extroverted feel more comfortable. However, some are not as inclined to build online supplier relationships. Why not? Tune in and find out.

Check out the episode's show notes here. 

While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. They might not be the one and only future of events, but event planners should nonetheless keep their pulse on it - and the Brew Crew gives some compelling arguments as to why that is.

It's not that event planners need to learn how to plan events in the metaverse or else risk staying behind. As Nick emphasizes over and over again, event professionals have a desirable skill set for those who work in the metaverse. After all, the metaverse is about designing immersive, 3D experiences - and so are in-person events.

Tune in to this educational episode about up-and-coming trends: from web 3.0 to using Fortnite as a venue. The Brew Crew explains everything in layperson's terms and gives the listeners some advice about getting started in the exciting world of futuristic event technology.

See the episode show notes here. 

As things currently stand in the events industry, we're planning events in 2022 as if the COVID-19 pandemic never existed. The mask mandates are gone and COVID compliance talk has all but disappeared. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. But is that a good thing? According to this episode, not so much.

Dustin, Nick, and Will are joined by a very special guest that some might know from #EventIcons: Deanna Nwosu. She notes that, indeed, some events look a lot like 2019 in 2022. But why is that so? What would the Brew Crew have event planners do to plan better events? 

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Deanna's perspective adds a breath of fresh air to the Event Brew podcast, so make sure to tune in and hear what she has to say about planning events in 2022.

See episode's show notes here.

The whole world is talking about it, including the Brew Crew: inflation and recessions are on the horizon - yet again. In certain industries, it has fully arrived. But since the events industry is so interconnected with the rest of the economy, event profs are also starting to feel the effects of rising costs and labor shortages. We cannot help but wonder and worry: are events going to survive?

Nick, Thuy, and Will take on this complicated topic. And even though things are looking bleak, there is a way to overcome these economic challenges. All it takes is a little bit of creativity, empathy, and intentional design. Tune in and find out!

See the episode's show notes.