Event Brew
How To Promote Events Without Social Media

How To Promote Events Without Social Media

March 3, 2022

A while ago, the Event Brew talked about social networks, wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? As the 365 community model continues growing in popularity, more event profs will come to realize that social media is, in the Brew Crew's opinion, boring and predictable.

Community is one way to go about promoting events without social media, but it's not just any community that will do. Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms!

Team Building In The Events Industry: Show Love & Appreciation!

Team Building In The Events Industry: Show Love & Appreciation!

February 17, 2022

Event professionals are so other-focused that they often forget about themselves. They try to make sure that everybody, from attendees to sponsors, is taken care of. But what about them? How do they take care of themselves and their teams? Those who do not take time to tune in with their event teams are at a far greater risk for event planner burnout. And nobody wants that!

That's why today, the Event Brew hosts are tackling the topic of team building in the events industry. We all know why team building is important, but how often do we take the time to nurture the relationships within our own organizations?

In the spirit of Valentine's Day, the Brew Crew talks about all the ways they show their teams some love and appreciation, from team exercises to planned company events. They understand that nurturing company culture in an event company is crucial to success. After all, we all work better when we know one another and genuinely like to spend time together. Tune in and find out just how loving the Brew Crew truly is!

Planning Disruption-Proof Events In Times Of Uncertainty

Planning Disruption-Proof Events In Times Of Uncertainty

February 10, 2022

Great event professionals know that it's vital to always have a plan B ready when planning events. They know how to deal with bad weather at events, and how to build a crisis communication plan. However, according to Event Brew, many are yet to master planning disruption-proof events amidst the pandemic - or at least master the way they communicate the unavoidable uncertainty. 

This Event Brew episode might be short, but it's nonetheless a treat: after many weeks apart, we're finally going to hear from all four members of the iconic Brew Crew! They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. Let's get brewing!

Low In-Person Attendance Hurts Exhibitors: Here’s What Event Planners Can Do!

Low In-Person Attendance Hurts Exhibitors: Here’s What Event Planners Can Do!

January 27, 2022

We might be over the biggest obstacles that COVID-19 has thrown at us (at least we can hope so), but in-person attendance is still nowhere as high as it was pre-2020. While we've talked a lot about how the pandemic affected planners and attendees, we haven't focused on exhibitors' experience all that much. We've talked about exhibitors at virtual events and virtual event sponsorship ideas. But it turns out that the biggest challenge exhibitors face doesn't live in digital space but in a world of face-to-face interactions.

In his many years in the events industry, Nick has seen and done it all. Today, he laments about the experience exhibitors have at in-person events these days. But low attendance isn't the worst part; it's event planners' behavior post-event that really grinds his gears. Tune in and learn about the exhibitor's point of view and what you can do to right the wrongs, caused by low attendance.

Thuy & Will Talk Business Strategy For Events!

Thuy & Will Talk Business Strategy For Events!

January 13, 2022

New year, new Event Brew episodes! We're kicking off the year in Thuy and Will's company - Dustin and Nick had to take a raincheck. Excited for the year ahead, they talk about business strategy for events and planning in these uncertain times.

They talk about what event strategy means to them, who is involved in the decision-making process, and share how they go about creating a business strategy at their own respective workplaces. So, brew something up, sit back, and join Thuy and Will in a brand new season of Event Brew!

Taking A Break As An Event Professional: A Little Goes A Long Way

Taking A Break As An Event Professional: A Little Goes A Long Way

January 6, 2022

The Event Brew is back after a well-deserved holiday break! Inspired by their time off, the Brew Crew will talk about taking a break as an event professional. Will, Dustin, and Thuy know all about staying productive all year round and have all experienced event-industry-related burnout in the past. But as they matured, they learned their ways to work around it. In this episode, they share their tips to stay energized when the going gets tough.

They also share how they spent their time off in December and what they like to do while vacationing. Brew something up, press play, and get to know the Brew Crew on a more personal level!

Is Q4 The Most Productive Season Of The Year?

Is Q4 The Most Productive Season Of The Year?

December 16, 2021

As they start wrapping up the year, the Brew Crew talks about the final quarter. It turns out that it's the most productive season for most of them! But while some reached peak productivity in October, others are putting lots of hours in in December.

In the final 2021 episode of the Event Brew podcast, Nick, Thuy, and Will talk about their workload in December and Q4 in general. They talk about the (not so good) old days when they were more prone to exhaustion and burnout. But as they got more familiar with the events industry, they started to get a hang of the work-life balance. Make sure to tune in and find out what their secrets are. Personal and genuine, this episode is an absolute classic!

IMEX America 2021: Back In Las Vegas!

IMEX America 2021: Back In Las Vegas!

December 7, 2021

November might generally be an uneventful month, but not for the events industry. For us, it's time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay.

Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. The Brew Crew talks about their highlights, lowlights, COVID compliance, the stepping challenge, and much more. It's a quintessential Event Brew episode, so don't miss it out!

Making The World A Better Place: Creating Advocates, Not Adversaries

Making The World A Better Place: Creating Advocates, Not Adversaries

November 18, 2021

Have you ever thought about how we could make the world a better place? Since the events industry is all about bringing people together and nurturing communities, that's kind of what event professionals indirectly try to do. At least that's the case that the Brew Crew will try to make today. For this occasion, Will and Nick are joined by a very special guest: Brandt Krueger, Will's co-host on the Event Tech Podcast. What is this, a crossover episode? Well, kind of, except the trio doesn't talk that much about event tech.

Instead, they take a closer look at the world we live in and philosophize away. It's not a conversation about the events industry per se; it's a sociological and psychological assessment of our society at large. A society that's being torn apart by divisive rhetoric, hate speech, and disrespect. Will, Nick, and Brandt (or should we say, Aristotle, Socrates, and Plato) explore ways of transcending these issues and the role of the events industry in this honorable endeavor. So we highly encourage you to press play. After all, this concerns everyone on this planet!

Social Networks: Is It Time To Log Off?

Social Networks: Is It Time To Log Off?

October 21, 2021

Two weeks ago, a brave whistleblower came forward and told the world the ugly truth about Facebook. The result? The social network came crashing down and many users decided to abandon the platform once and for all. Since the Brew Crew never shies away from giving their perspective on current events, they decided to talk about social networks: the good, the bad, and the ugly. It's not the first time that the charismatic foursome talked about social media, and it's probably not the last time either.

Are social networks dying? Where does that leave business owners? Is social media really as horrible as we make it out to be? After all, aren't we more connected than we've ever been? Tune in and find out what our lovely hosts have to say about social platforms!

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