June 4, 2020
When will in-person events return? That's been the question on everyone's minds since the rug was pulled from under our feet. As an industry, we've gone through some troubled times in the past. But nothing has tested our motivation and persistence quite like the COVID-19 pandemic. Because all of a sudden, no one knew what to do anymore. The events industry covers a significant portion of people who depend on it to make ends meet. And people depend on it to establish meaningful connections, to learn, to become better. In many ways, our industry is a shelter of sorts. And when it all came crashing down, it was terrifying.
But as always, event professionals proved they won't go down without a fight. And for months, we've seen an incredible spike in virtual events. Because despite everything that's been happening, people need other people now more than ever. And the events industry delivered, in spite of all the obstacles that were put in front of it.
However, it's time to start shifting the conversation. Even though the pandemic is far from done, positive signs of change can be seen all over the world. And this has prompted the question of when will in-person events return to come back. So, what will be the signs that we're at a tipping point for events? Obviously, things won't go back to the way they were before anytime soon. But that doesn't mean they will stay the way they are now. So, in the face of all of this, how can event profs prepare? What will the new normal look like? And how can the industry adapt?
That's exactly what the Brew Crew will be talking about on this week's episode! As per usual, Will Curran, Nick Borelli, Thuy Diep, and Dustin Westling are ready to lay down their predictions. So get your drink of choice and join us for another incredible edition of Event Crew, the best podcast in the events industry!
May 28, 2020
As event professionals, we're bound to the duty of care. In case you're not fully aware of what this means, the Legal Dictionary defines it as the "responsibility of a person or organization to take all reasonable measures necessary to prevent activities that could result in harm to other individuals and/or their property". And if you think about it, it makes a lot of sense. Because planners are responsible for the safety of their attendees. Whether that applies to physical or emotional harm, we have a lot of responsibility in our hands. To a certain extent, we hold peoples' lives in our hands.
But how much thought is truly put into this? To what extents do planners go to ensure the safety and well-being of their attendees? And what consequences can come out of neglecting our duty of care? Well, that's exactly what the Brew Crew will be discussing this week! Our amazing hosts Thuy Diep, Dustin Westling, and Nick Borelli are in the house. And they are joined by a very special guest, Kevin White. The four of them will talk about the implications of the duty of care in the events industry. What we should do to ensure it, why, and how sour things can get if we don't. So grab your favorite drink and press play - it's time for another episode of Event Brew!
May 14, 2020
Recently, BizBash shared an article that proposed the hub and spoke method. Now, why does this make sense and what does it even mean? Let us paint a vivid picture for you: as a pandemic sweeps the world, the events industry suffers. But planners and profs alike are resourceful, which is why we're seeing a huge spike in virtual events. And as days pass, there is only one certainty all of us can agree on. In the words of David Adler, "the world that we knew is over". Which might seem a little scary and even outright demoralizing at first. But if we really think about it, the fact that the world is changing isn't necessarily a bad thing.
Because the world is constantly changing! And the events industry changes along with it, making an effort to implement the newest technology and push forward sustainability concerns. As humans and event professionals, we have no choice but to adapt to the new circumstances if we want to survive and, eventually, thrive. So, what can we expect from a world post-pandemic? If things won't be exactly as they were, then what will they be like?
It's within this scope that David Adler introduces the hub and spoke method. This is essentially a way to connect small groups of people and speakers across several venues, merging old-school and virtual events together in spectacular fashion. And the Brew Crew has a lot to say about it! So join us this week as Will Curran, Nick Borelli, and Dustin Westling get together to discuss what the hub and spoke model could mean for the events industry and how planners can adapt to the new world. Grab your favorite drink, press play, and don't waste another minute - let's talk about the future!
May 8, 2020
Remote work is the new normal. And not just for the events industry, but for many people around the world. The current state of things surrounding the global pandemic forced companies to take quick action. In many ways, remote work can be a blessing. It affords more freedom, a better balance between personal and professional life, and overall more productivity. And due to the number of tools and technology available to us, it becomes seamless to implement. It’s not a new paradigm by new means; for years, many companies have chosen to go remote in order to promote inclusivity and better work culture.
However, for many, it requires some adjustments. For those used to work in an office environment, remote work can actually seem scary. And when it comes to the events industry, things get slightly more complex. But since there’s no other choice right now, the Brew Crew decided to sit down and discuss the topic. Our incredible hosts Nick Borelli, Thuy Diep, and Dustin Westling got together to decide whether remote work is hurting or helping the industry.
From their varying perspectives, what does this new paradigm mean to event profs? Are they more productive? Or are there simply too many distractions to make it work? What tips can they give us to make it be a saving grace and a step forward instead of something dreadful? If you want to figure out, stick around. Grab your favorite drink and press play – we’re about to brew something up!
May 7, 2020
It’s time we talk about webinar fatigue. Because as the events industry makes its shift to virtual, this issue increases. Many people are home right now, and it’s not uncommon for some to attend several webinars a week. And some even go through several a day! So it’s no wonder attendees are starting to experience this phenomenon of webinar fatigue. After all, there are only so many hours one can sit in front of a screen and consume content before feeling completely exhausted.
But the biggest problem here is that webinar fatigue has the potential to affect our livelihood. Because as event profs, we are now dependent on people wanting to attend these virtual events. So how can we manage this newfound challenge? That’s exactly what the Brew Crew sat down to discuss this week. Our incredible hosts Will Curran, Nick Borelli, and Thuy Diep share their personal experience and insights as to why this is happening and how we can potentially tackle it. So grab your favorite drink and join us!
April 20, 2020
Late last week news broke that there will probably be no events until 2021. The mayor of Los Angeles confirmed it, and New York and Los Angeles were quick to follow suit. And of course, this is big news for the events industry. Even though some saw it coming, it’s still devastating on top of all the disruption that has already been caused in the industry. However, it’s important that we analyze all sides of the situation in order to draw any conclusions and strategies.
So, what will no events until 2021 mean for the industry? And what can we do to placate the impact it might have? Will virtual events be the solution? Can event profs harness this new wave to stay afloat? These are some of the questions that the Brew Crew has. And our hosts Will Curran, Thuy Diep, Dustin Westling, and Nick Borelli have a lot of opinions and insights to share. So grab your favorite drink, press play, and join us – it’s time to brew something up! For more resources and the full transcription check out the blog!
April 17, 2020
The impact of the coronavirus on the events industry has been brutal. A pandemic that few saw coming completely turned things upside down for planners and profs in an instant. And while everyone still tries to adjust to the new normal, they can’t help but contemplate how easily things can fall apart. If such a small, invisible organism can have this kind of impact, how vulnerable is our industry, really? What are other factors that can completely disrupt the world of events? Check out the full blog here.
April 16, 2020
The world has been shaken to the very core by something no one was prepared for. And the events industry has been one of the most affected sectors. At this point, it's safe to say things have changed dramatically. They have changed to the point where event profs everywhere are still trying to figure out what the best strategies are. How can they still offer people unforgettable experiences? What will our industry look like when everything blows over? How will the structures that hold the sector together fundamentally change events? And what will attendee expectations post-coronavirus look like? Check out the blog and more episodes here!
March 27, 2020
The events industry, just like many other industries right now, is suffering. And no one knows exactly what the effects of this will be in the long-run. Because this is such an unprecedented situation, fear is settling in. But on this week's episode of the Event Brew, we want to focus on unity. We want to remind every single person in the industry that if there was a time to reach out, tell your story, and talk, this is it.
You are not alone. And we are stronger together. So join our incredible hosts Will Curran, Dustin Westling, Nick Borelli, and Thuy Diep as they help you figure out just how you can support your colleagues, and be supported in return throughout these trying times.
March 24, 2020
As of right now, we’re facing a world without live events. And how long it will last is still uncertain. Because this is an unprecedented situation in modern days, the industry is confused. Where to go from here? And what does a world without live events mean for event profs? Many are choosing to turn to virtual events as a way to keep things moving. But there are many other things worth discussing regarding the reality we’re living right now.
This is why the Brew Crew prepared this episode. Nick Borelli and Thuy Diep got together with a very special guest, Amber Leeb, representing Canada. And this week, they’re discussing ideas about how to deal with the present situation. What is their take on virtual events? And what are the skills event profs can harness to use in other industries? All of this and more on today’s edition of Event Brew. So grab your favorite drink, press play, and join the conversation! For all resources check out our blog!