Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry. Every little piece, every small thought and detail, from the choice of venue to the catering and the experience we want attendees to have must invariably involve some degree of creativity.
Perhaps no other instance forced event profs to tap into their creativity more than the COVID-19 pandemic. And well over a year since things completely took a turn, wondering about creativity – what it is, and where it comes from – seems more than pertinent. Well, that’s precisely what the Brew Crew decided to do! And some of their thoughts might challenge many preconceived of your notions. Time to brew something up and get creative!