Event Brew

What is the Future of Event Marketing?

September 8, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next?

In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. With Web 3.0 on the horizon, the internet is changing, and marketing for events must keep up. They see a future built on community, collective movement, and mission-driven behavior as community members determine the direction of content rather than marketers themselves. 

What do you see as the future of marketing for events? Email us! Tag us on LinkedIn with #EventBrew. Or visit our website and leave a comment. We’d love to hear from you!

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