Event Brew is the podcast where event pros from different backgrounds talk about the latest, most controversial, and interesting topics dominating the minds of the industry right now. This is a candid conversation the likes of which can only otherwise be found late at night in host hotel lobby bars during industry conferences. So relax and drop in on what event pros really say when no one else is around.
Episodes
Thursday Mar 03, 2022
Thursday Mar 03, 2022
A while ago, the Event Brew talked about social networks, wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? As the 365 community model continues growing in popularity, more event profs will come to realize that social media is, in the Brew Crew's opinion, boring and predictable.
Community is one way to go about promoting events without social media, but it's not just any community that will do. Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms!
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