Event Brew is the podcast where event pros from different backgrounds talk about the latest, most controversial, and interesting topics dominating the minds of the industry right now. This is a candid conversation the likes of which can only otherwise be found late at night in host hotel lobby bars during industry conferences. So relax and drop in on what event pros really say when no one else is around.
Episodes
Thursday Jan 05, 2023
Thursday Jan 05, 2023
Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification.
In this episode of the Event Brew podcast, Will and Arianna discuss why gamification in events misses the mark. Spoiler alert–it’s because of misaligned priorities between attendees and organizers. Together, they’ll brainstorm how to implement in-person and virtual event gamification to benefit attendees and organizers authentically. This episode is full of insightful insights and actionable advice.
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