Event Brew
IMEX America 2020 Cancelled: Let’s Talk About It

IMEX America 2020 Cancelled: Let’s Talk About It

August 20, 2020

News recently broke out that IMEX America 2020 won’t be taking place. And it’s been hitting a lot of people in the industry extremely hard, which is understandable. IMEX has also been regarded as one of the most important events for planners and professionals, not just in the US, but all over the world. Seeing this incredible and monumental experience make the decision to cancel can have quite an emotional impact. However, considering the circumstances, it’s the right thing to do.

With this in mind, it’s important to remember that we’re all still human and waving goodbye to IMEX America 2020 takes a big toll on everyone who holds the industry dear. So this week, Nick Borelli, Thuy Diep, and Will Curran got together to talk about in what can only be defined as a cathartic experience. Join the Brew Crew in yet another unfiltered, candid conversation about what the cancellation of IMEX means to events and the consequences of the decision. As always, it’s time to get brewing!

RNC Goes In-Person: Hope Or Mistake?

RNC Goes In-Person: Hope Or Mistake?

August 20, 2020

It’s recently been announced that the Republican National Convention will take place in-person. So not virtual, not hybrid, but fully old school. Understandably, this has been received by people all over the country with mixed reactions. Some are in chock. And some are in agreement. Others simply don’t know what to think anymore. But what we want to discuss today is how we should feel from the perspective of event professionals. Is this a good thing or a bad thing?

Obviously, the pandemic is still going strong in the States. Cases are steadily rising, so the return of in-person events doesn’t sound like a reasonable expectation. But now that the RNC is taking that step, should the industry rejoice? Should we be hopeful about the announcement? Or should we be wary of the consequences? Well, that’s exactly what the Brew Crew will be talking about today. So grab your favorite drink, press play, and join Will Curran, Thuy Diep, and Nick Borelli for another amazing episode of Event Brew!

CES 2021 Is Going Virtual! Now what?

CES 2021 Is Going Virtual! Now what?

August 6, 2020

The annual trade show organized by the Consumer Technology Association known as CES has long been considered the digital stage for innovation. From its Westworld-inspired activations to the exciting technology it presents to its tech-savvy audience, CES has consistently been pushing forward. And yet again, the people behind the show seem to be at the forefront of change. Because it’s recently been announced that CES 2021 will be entirely virtual, keeping up with the latest trend.

Many people in the industry still held onto the hope that the first quarter of next year would allow for in-person events to come back with a vengeance. However, due to the current state of uncertainty, this mindset can be dangerous. And now that CES 2021 will officially be a digital experience, events industry professionals are forced to face the facts. But while having such a high-profile event move to the virtual sphere might symbolize that in-person won’t return any time soon, planners shouldn’t despair. On the contrary, if CES can do it, there’s no reason to believe you can’t!

If you still have your doubts, that’s fair. But Will Curran and Nick Borelli might be able to change your mind. In this week’s episode of Event Brew, our amazing hosts will be discussing the CES 2021 situation. Can this be the wake-up call the industry needed? Is there anything we can learn from this huge step the event has decided to take? Grab your favorite drink, press play, and join us for another episode of the most iconic podcast in the industry!

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