Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Our conversation today comes from a question sent in by one of our listeners named Genesis. She asked, “Why do event marketers receive more credit and respect than event planners?” 

Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. As the Brew Crew will discuss, the reasons for this difference in treatment are complicated and can vary from person to person and company to company. 

In this episode of the Event Brew, Deanna, Will, and Nick will share how they define these roles, the tasks they associate with each, the risks involved, and how you can work to ensure you’re given the credit and respect you deserve. Let’s dive right in!

Do Event Professionals Need to Learn HR Core Competencies?

Events are not exclusive to any industry, business, or group of people. Every year, from sports and weddings to big banks and marketing agencies, all kinds of people have events. As event professionals, they employ specific skills to plan and engage that audience. Should HR core competencies be a part of those skills?

On today’s episode of the Event Brew, the Brew Crew shares their thoughts on HR competencies and the event professional’s skillset. What does it look like for an event professional to employ HR core competencies in the events industry? What impact could these competencies have on your career and the planned events? Let’s find out.

Event Size: Does It Matter?

The world is in transition, and event industry professionals are asking questions. Does event size matter? Many events are seeing the fall of pandemic safety regulations. Does this mean large events are back? 

In today’s episode, Thuy leads the Brew Crew in a conversation about event size. While Nick, Will, and Thuy mostly agree that their preference that small events are better, they also explore the benefits of going big. Tune in and find out what the Brew Crew has to say about event size in 2022 and beyond.

Should Planners Boycott Destinations?

n 2019, the events industry had a $1,135.4 Billion valuation, making the events industry well positioned to make an economic impact should planners support social movements like boycotts. But should they?  

In this episode of Event Brew, the entire Brew Crew shares their thoughts on planners and organizations boycotting venues, hotels, destinations, and more. Should planners have a say in event boycotts? Do boycotts even have an impact? Let’s find out.

What is the Future of Event Marketing?

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. Today, everyone’s doing it. And according to Will, it might be the bare minimum for brand awareness. What’s next?

In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. With Web 3.0 on the horizon, the internet is changing, and marketing for events must keep up. They see a future built on community, collective movement, and mission-driven behavior as community members determine the direction of content rather than marketers themselves. 

What do you see as the future of marketing for events? Email us! Tag us on LinkedIn with #EventBrew. Or visit our website and leave a comment. We’d love to hear from you!

What The Great Resignation Means for the Events Industry

The great resignation has made waves across corporate America as people leave their jobs at unprecedented rates. Low pay, lack of opportunity for advancement, disrespect, and lack of flexibility are just a few reasons why employees leave, according to Pew Research. The events industry isn’t immune to the ripples of the great resignation. That’s why, in today’s episode, the Brew Crew flips the script on the topic.

With the great resignation shifting the jobs landscape, Deanna, Will, and Nick review what impact the events industry can have on the great resignation. How can events contribute to workplace culture? How can companies attract and retain talent? Tune in and find out!

How to Execute Events on a Reduced Team

In April, we talked about a recession on the horizon. As the horizon approaches, Will and Nick find that many event professionals are running on fumes. Today, the discussion is all about executing events on a reduced team. 

Teams are expected to do more with less as layoffs, downsizing, and budget cuts make waves across the economy. Whether people on your team are sick or no longer working with you, Nick and Will have several ideas on how to avoid downsizing and how to execute events on a reduced team.

The Brew Crew invites you to share your experience as the episode wraps up. How do you effectively manage your events and make them even better when you're short-staffed? Let them know by reaching out.

Can We Rely On Event Platforms For Audience Engagement?

The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It's time to talk about audience engagement on event platforms!

The topic was inspired by Encore's article, titled 'Keep Attendees Engaged with an Interactive Event Platform'. The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well.

Event professionals are divided when it comes to implementing event technology to boost audience engagement. Some swear by it, some believe that technology alone is enough to get the crowd going (spoiler alert: it's not), and some avoid it at all costs and refuse to adapt to the breakneck speed of change.

The Brew Crew, too, has many differentiating opinions about this topic. Some have confessed to mostly preferring Zoom calls over any other platforms, while others think event platforms can revolutionize events as we know them. Press play and enjoy!

See the episode show notes here.

Which Personal Technologies Are Useful In The Events Industry?

Technology is advancing at a rapid speed. We all use all kinds of gadgets, software, and hardware products to manage our personal lives. Today, the Event Brew tackles the relationship between personal and professional life as it relates to technology. Have they ever used personal technology pieces for the events industry purposes? 

In this short but sweet conversation, Nick, Thuy, and Will share what technologies they happily use in their event lives. Tune in and find out whether they’re missing any out.

Building Online Supplier Relationships: Does It Work?

In-person events might be back, but some things in the events industry are not going back to how things used to be before the pandemic. Take online supplier relationships, for example. It's a relatively new phenomenon in the industry, but now that the Event Brew team got a taste of it, they refuse to go back.

The digital world is teeming with opportunities to build relationships. Not to mention online platforms make those who are less extroverted feel more comfortable. However, some are not as inclined to build online supplier relationships. Why not? Tune in and find out.

Check out the episode's show notes here.